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The guys from PPC Blog really nailed down how Google's natural search algorithm works (right now) in this image below...
It's a pretty complex flow when you when you see it like this! All of this happens in the fraction of a second after 300 million people press the Search button every day.
Google + Bazaarvoice partnership gives consumers greater control & scores big for brands.
If you already submit your product data to Google, you know it’s a great way to get free, qualified traffic through enhanced ad formats and Google Product Search. Now, through the Google Product Reviews Program, we’d like to help you leverage your high-quality user reviews and ratings to attract more customers, by surfacing this content wherever it’s relevant for shoppers on Google, including our search results and our advertising programs. On Google Product Search, for example, we’ll feature your logo alongside representative reviews from your site, increasing brand exposure for your web store at a key point in the conversion process.
Ready to participate? The first step is to work with your webmaster to make sure you’ve specified your canonical URLs for products in your web store. Next, if you’re a client of one of the reviews platform providers listed below, all you need to do is contact them and let them know you’d like to submit your user reviews to Google. If not, we’ll be adding more platforms soon, as well as a process for submitting reviews directly to Google. In the meantime, remember to specify canonical URLs for your website so you’ll be ready to participate.
Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced at the Social Commerce Summit 2010 that it has partnered with Google to share high-quality product review content from Bazaarvoice client sites on Google Web Search, Google Product Search, and Google AdWords ads. Now, retailers and manufacturers using Bazaarvoice can easily leverage their product review content to drive more high-quality traffic from Google, as well as provide brand exposure to qualified shoppers. Consumers benefit from immediate access to opinions from other customers as they research and complete purchases, adding relevance and authenticity. Bazaarvoice is Google’s first publicly integrated platform partner for product review content and is making the new capabilities immediately available to retailers and manufacturers as SyndicateVoiceTM for Search. “In the past four years, there has been a tremendous change in consumer shopping behavior as people increasingly rely on information from their friends and peers to make purchase decisions,” said Brett Hurt, founder and CEO of Bazaarvoice. “Our clients’ innovative use of the voice of the customer has helped Bazaarvoice become one of the fastest growing technology companies today. Now, Google is affirming the power of social commerce with this partnership to integrate Bazaarvoice reviews content into Google.com - the heart of its business - as well as throughout product search and advertising vehicles. It is a big honor to be Google’s partner in this industry first, and this will be transformational for our retail clients and their suppliers.” “HSN, a leading interactive multichannel retailer, is a client of Bazaarvoice. Two of the most utilized tools for consumers on the Web are search and consumer-generated product reviews,” said Brian Bradley, HSN's Executive Vice President of HSN.com and Advanced Services. “The partnership between Google and Bazaarvoice offers HSN a tremendous opportunity to increase brand exposure and product visibility by surfacing product reviews in search results and ads. The result is real value for consumers, who gain immediate access to authentic customer opinions on our products, and increased traffic and sales for HSN.” Getting More from Reviews and Google: SyndicateVoice for Search Bazaarvoice’s industry-leading social commerce platform supports product Ratings & Reviews, Ask & Answer, and Stories on more than 800 leading sites. Now, with client permission, Bazaarvoice can tap the power of the platform to easily and automatically feed full-text product reviews to Google on behalf of the retailer. The integration provides retailers and manufacturers the opportunity to boost brand exposure through: The data feed of full-text review content is available through Bazaarvoice’s new SyndicateVoice for Search offering. SyndicateVoice for Search lets brand sites capture purchase-ready searchers at every stage of the purchase process. User-generated content provides fresh content that relates directly to products in the customer’s language, using the same words shoppers would use to find products. SyndicateVoice for Search allows Bazaarvoice customers to boost brand exposure and increase sales. SyndicateVoice for Search is immediately available to retailers and manufacturers.
There’s no two ways about it: if you use a lot of Google services, then Google knows a lot about you. Google has received a solid amount of criticism because of this, and they’ve decided to alleviate the issue by launching Privacy Dashbord; a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.
The Google Dashboard allows you to view and control data associated with the different products you use with your Google Account.
You can find the dashboard over at www.google.com/dashboard, or by login into your Google account, clicking on Settings, choosing “Google Account Settings” from the dropdown, and then clicking on the link next to “Dashboard”. Check out an introductory video for Google Dashboard below.
Have a look...
Only a few hours earlier, Microsoft announced it had signed a deal with Twitter and Facebook to include its users’ status updates in Bing’s search results, at the Web 2.0 conference in San Francisco.
Google has now retaliated, announcing a very similar sounding deal via its blog. The post said: “Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results.
“We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”
There was no mention in the blog post about a tie-up with Facebook, and Sheryl Sandberg, the social networking company’s chief operating officer, remained tight-lipped about a potential Google search deal while on stage at Web 2.0. The former Google employee refused to be drawn in either direction, but did not deny that the link-up could happen.
When comparing Google to Facebook, Ms Sandberg said that the two companies were coming from different points of view about information sharing. “The question is how do you get the information you want? Google sources its information from strangers, whereas we believe in the wisdom of friends.”
Microsoft’s partnerships with Twitter and Facebook are not exclusive and the beta site, www.bing.com/twitter went live today.
So-called "real-time" search is viewed as the next battleground for internet search, with web users tapping in to services such as Twitter to find out the hot topics of conversation and latest news at any given moment.
By Emma Barnett, Technology and Digital Media Correspondent in San Francisco, reporting from Web 2.0 conference
