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Googles Batman Ad [VIDEO] - Search Stories Campaign
for more Google search stories go to http://www.youtube.com/user/searchstories
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PubCon Matt Cutts November 2009 - State of the Index
Google engineer Matt Cutts PubCon presentation done this November 2009 titled: State of the Index. It shows all the latest Google advances from social search to webmaster tools.
(download)
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Posterous: Robert Scoble interviews the founders
Posterous is an easy, fast blogging service created to do two things that its co-founders say early blog platforms did not do: focus on rich media and focus on mobile devices.
Oh, yes, and there was one other thing, says one of the co-founders.
Posterous had to have “all the features you’d expect from a full-fledged volume platform,” says Sachin Agarwal, but it had to be simple enough that “my mom and my dad can use it right out of the box.”
If you can use email, you can use Posterous to add photos, video, MP3’s and files to blogs and use it with mobile devices.
Launched in mid-2008 and with a growth rate recently estimated at 20 percent per month, the Y Combinator startup is making a case for itself in a field that CrunchBase shows has at least ten competitors.
Well, we wanted to find out more about this interesting startup, so we visited Agarwal and co-founder, Garry Tan, in Posterous’ San Francisco headquarters to hear more about the Posterous philosophy.
Here’s some basic information about the co-founders from the Posterous site:
“Agarwal spent 6 years working on Final Cut Pro at Apple, Inc. He loves taking photos and is an avid blogger. He started Posterous.com to create an easier way to blog and share photos on the internet. He graduated from Stanford University in 2002 with a degree in Computer Science.”
“Tan is an interaction designer, software engineer, and editorial photographer. Before Posterous, he co-founded the financial analysis platform at Palantir Technologies and was a Program Manager at Microsoft for Windows Mobile. He graduated from Stanford in Computer Systems Engineering in 2003.”
Links relevant to this video include:
Posterous Web site — http://www.posterous.com
Posterous blog — http://blog.posterous.com/
CrunchBase — http://www.crunchbase.com/company/posterous
Y Combinator — http://ycombinator.com/
via building43.com
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(Graphs) 40% of People "Friend" Brands on Facebook
Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers." The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of respondents "friended" brands on Facebook, while 25% reported following brands on Twitter. What's more, Razorfish found that consumers access brands on Twitter and Facebook mainly for deals and promotions.
Of those who follow a brand on Twitter, nearly 44% reported that access to exclusive deals is the main reason. On Facebook or MySpace, 37% said that access to exclusive deals or offers was their main reason for friending brands.
Over 1/4 of respondents reported having followed a brand on Twitter, which is encouraging news for companies wanting to use Twitter to promote themselves.
via ReadWriteWeb
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Personal branding just got easier! Twitter and LinkedIn to share status updates
Social networks Twitter and LinkedIn sign partnership to allow users to cross-post messages across the services
Micro-blogging platform Twitter and business networking site LinkedIn, which has 50 million registered users, have announced a partnership to enable their users to cross-post their status updates.
Allen Blue, LinkedIn's co-founder and VP of product strategy, announced the decision on the LinkedIn blog: "The idea is simple: When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool.
The way that the integration works on the Twitter side is especially interesting, because you can choose between two versions: you can decide to use the Twitter settings to send all of your tweets, or select certain tweets from Twitter back to LinkedIn as a status update which you mark with the hashtag #li or #in.
watch Reid Hoffman and Biz Stone talk...
visit http://learn.linkedin.com/twitter/ to learn more.
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(VIDEO) New Google Dashboard - see what Google knows about you!
There’s no two ways about it: if you use a lot of Google services, then Google knows a lot about you. Google has received a solid amount of criticism because of this, and they’ve decided to alleviate the issue by launching Privacy Dashbord; a one-stop-shop with all the information that Google knows about you and your online habits collected in one place.
The Google Dashboard allows you to view and control data associated with the different products you use with your Google Account.
You can find the dashboard over at www.google.com/dashboard, or by login into your Google account, clicking on Settings, choosing “Google Account Settings” from the dropdown, and then clicking on the link next to “Dashboard”. Check out an introductory video for Google Dashboard below.
Have a look...
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Google signs search deal with Twitter, delivering blow to Bing
Google has announced it has also signed a search deal with Twitter on the same day Microsoft’s Bing declared its partnership with the microblogging service.
Only a few hours earlier, Microsoft announced it had signed a deal with Twitter and Facebook to include its users’ status updates in Bing’s search results, at the Web 2.0 conference in San Francisco.
Google has now retaliated, announcing a very similar sounding deal via its blog. The post said: “Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results.
“We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”
There was no mention in the blog post about a tie-up with Facebook, and Sheryl Sandberg, the social networking company’s chief operating officer, remained tight-lipped about a potential Google search deal while on stage at Web 2.0. The former Google employee refused to be drawn in either direction, but did not deny that the link-up could happen.
When comparing Google to Facebook, Ms Sandberg said that the two companies were coming from different points of view about information sharing. “The question is how do you get the information you want? Google sources its information from strangers, whereas we believe in the wisdom of friends.”
Microsoft’s partnerships with Twitter and Facebook are not exclusive and the beta site, www.bing.com/twitter went live today.
So-called "real-time" search is viewed as the next battleground for internet search, with web users tapping in to services such as Twitter to find out the hot topics of conversation and latest news at any given moment.
By Emma Barnett, Technology and Digital Media Correspondent in San Francisco, reporting from Web 2.0 conference
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